Marketing is one of the first things wedding and event business owners drop when their schedule gets busy. And it makes sense ~ when you are juggling timelines, clients, suppliers, and events, creating posts or writing captions often feels like the lowest priority.
But the reality is this: consistent marketing is what keeps your business visible, relevant, and growing. The key is not doing more. The key is batching.
Batching your marketing tasks once a month helps you stay consistent without spending every week scrambling for ideas. Here are the marketing tasks you can batch monthly to stay ahead and reduce stress.
1. Plan Your Monthly Content Themes
Instead of guessing what to post each week, choose 2 to 4 themes for the entire month.
Examples:
~ Client education
~ Behind the scenes
~ Tips for vendors
~ Industry insights
~ Portfolio highlights
~ Testimonials
Why it matters:
Themes give your month direction and make content easier to create.
2. Write All Your Captions in One Sitting
Captions flow better when you are in writing mode. Set aside time to write everything for the month at once.
Focus on:
~ Value driven tips
~ Client pain points
~ Your expertise
~ Project highlights
~ High performing topics
Why it matters:
You avoid the daily pressure of coming up with something clever or meaningful on the spot.
3. Prepare All Graphics and Reels at the Same Time
Create all your visual content in batches. Your design mindset stays consistent, and your feed looks cohesive.
This includes:
~ Reels
~ Static posts
~ Carousels
~ Stories
~ Cover photos
Why it matters:
You save hours by avoiding the constant switching between tasks.
4. Schedule Your Posts for the Month
Once your visuals and captions are done, schedule everything ahead of time using your preferred tool.
Tools like:
~ Meta Business Suite
~ Later
~ Buffer
~ Planoly
~ Canva Scheduler
Why it matters:
Your marketing runs quietly in the background, even on your busiest weeks.
5. Plan Your Email Newsletter
If you send newsletters, plan them monthly.
You can include:
~ Highlights from the month
~ Tips for clients or vendors
~ Updates about your services
~ Helpful resources
Why it matters:
Your email audience hears from you consistently without last~minute writing.
6. Review Analytics From the Previous Month
Instead of guessing what works, look at data.
Check:
~ Reach
~ Engagement
~ Saves
~ Shares
~ Link clicks
~ Inquiry sources
Why it matters:
Your content gets smarter and more strategic every month.
7. Organise Your Galleries and Portfolio
Set aside time to choose photos or videos that will be part of your marketing for the next month.
Focus on:
~ Variety
~ Visual storytelling
~ Strong compositions
~ Emotion and candid moments
Why it matters:
Your content library stays fresh and ready, removing the pressure of searching for visuals last minute.
Batching Helps You Stay Consistent Without Burnout
When you batch your marketing tasks, you protect your energy while staying visible and active online. You avoid scrambling, reduce stress, and create more polished content.
Batching helps you:
~ Save time
~ Stay organised
~ Post consistently
~ Reduce mental load
~ Focus on client work
~ Build a stronger presence
Consistency becomes possible when you remove the pressure of doing everything manually week after week.
If you want a marketing workflow that keeps your content consistent without taking over your schedule, reach out at hello@behindtheweddings.com
Together we can design a monthly system that feels lighter, smarter, and easier to maintain.